4. October 2008 - 0800 CET
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TV4 SIGNS UP THE BIGGEST TV DEAL OF VOLVO OCEAN RACE
The biggest Swedish TV production in 35-year history of the Volvo Ocean Race has been signed with TV4.
Sweden’s TV4 has committed to providing the most extensive coverage by any broadcaster in the history of the race. They will present ‘live’ their regular breakfast programme News Morning from three stopover ports: Alicante, Cape Town and Rio de Janeiro. Their TV studio will be part of the Volvo Pavilion which is set up in each port.
The international weekly highlights programme will be customised for the Swedish audience and scheduled at 11pm on Mondays as well as at 6pm on the TV4 Sports channel. TV4 will also send correspondents to all the other stopover ports providing news stories and features for regular news programmes.
“We are extremely pleased to welcome TV4 and we are looking forward to working closely with them during the course of the race to ensure that this unique opportunity is exploited to the full, ” said Harold Anderson, Executive Editor for the Volvo Ocean Race.
“We´ve got a strong belief in the race as being one of the most dramatic events in the world of sports. The global character of the race also gives us new and exciting possibilities to cover politics, people and culture around the world, “ said Andreas Haglind, Executive Director for the Morning News show at TV4.
International distribution of programming for this year’s race is at an advanced stage. All indications are that audience numbers will exceed those achieved in the 2005-6 Volvo Ocean Race. Thirty-nine half hour weekly programmes, nine monthly one hour programme and a comprehensive news coverage package promise to make this race the most watched ever.
Countries broadcasting the event include terrestrial channels such as TVE2 in Spain, Channel 4 (UK), 7TV and NTV (Russia), TV3 and TG4 (Ireland), NDR (Germany), LA 7 (Italy), TV2 (Norway), Canal Plus in France and many others. Satellite and Cable viewers will be able to tune in Europe, Eastern Europe, Canada, Latin America, Middle East and Asia
ROUTE REMINDER
Leg One: Alicante – Cape Town
Leg Two: Cape Town – Cochin
Leg Three: Cochin – Singapore
Leg Four: Singapore – Qingdao
Leg Five: Qingdao – Rio de Janeiro
Leg Six: Rio de Janeiro – Boston
Leg Seven: Boston – Galway
Leg Eight: Galway – Goteborg/Marstrand
Leg Nine: Goteborg/Marstrand – Stockholm
Leg Ten: Stockholm – St Petersburg
For further media information, please contact:
Lizzie (Green) Ward- in Race HQ (UK)
Tel: +44 1489 554 832 : Mob: +44 7801 185 320
Email: lizzie.ward@volvooceanrace.org
Visit www.volvooceanrace.org http://www.volvooceanrace.org for all the latest news!
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