05.06.2009
For images and footage free for editorial use please go to:
http://media.pumaoceanracing.com
PUMA Ocean Racing keeps iPhone users connected
June 5, 2009 – While PUMA and the Volvo Ocean Race fleet race 37,000 miles
round the globe in one of the world’s toughest competitions,
ground-breaking technology now allows armchair explorers to experience the
excitement and drama of the PUMA team in realtime. Prior to the start of
leg eight of the Volvo Ocean Race, from Galway, Ireland to Marstrand,
Sweden, PUMA Ocean Racing has launched a new iPhone application. While the
PUMA Ocean Racing team is racing their hearts out, you can stay connected
with PUMA’s il mostro 24/7 with constant updates from the team.
For fans of the Volvo Ocean Race, there is no such thing as too much
information. Position report updates are available every three hours, and
daily blogs, action packed photos and videos from the boat are all
available via your iPhone. Search for ‘PUMA Ocean Racing’ in the iTunes
app store to download the PUMA Ocean Racing iPhone application. The PUMA
Ocean Racing application features PUMA’s onboard blogs, videos; including
weekly onboard footage and the PUMA Ocean Racing reality series, position
reports (updated every three hours), and link to PUMA’s Facebook page,
Flickr album, Twitter feed and the mobile site.
This edition of the Volvo Ocean Race has been the cause of many sleepless
nights at sea and with the new mobile application, many more to come for
those fans on land! Following the race, the PUMA Ocean Racing application
will continue to keep you up to date with news from PUMA Ocean Racing.
The Volvo Ocean Race is made up of ten legs, finishing in June 2009 in St.
Petersburg, Russia. By joining the race, PUMA has entered a new premium
category and is the only Sportlifestyle company to participate in the
Volvo Ocean Race 2008-09. For more information about the race, team and
the PUMA Sailing collections, please visit www.pumaoceanracing.com
Alongside PUMA’s entry in the Volvo Ocean Race, PUMA has launched a full
range of marine clothing and apparel, from offshore sailing gear to
onshore lifestyle fashion. The PUMA Sailing Performance collection was
developed and tested by the PUMA Ocean Racing team itself, and is worn by
the team throughout the Volvo Ocean Race 2008-09. The PUMA Sailing
Lifestyle collection takes inspiration from the sport.
For more information on Puma Ocean Racing, please contact:
Bridgid Murphy or Kate Fairclough - PUMA Ocean Racing
Tel: +1 978 996 5155 or +44 7827 277 517
bridgid.murphy@puma.com or kate.fairclough@puma.com
For more information on PUMA, please contact:
Meg Parker – PUMA International PR Manager
Tel: +1 617 488 1019
meg.parker@puma.com
For more information, please visit www.puma.com
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