Alicante, Spain - 7 January 2011
The Volvo Ocean Race announced today that it has appointed Action Images
the leading sports photography agency, as a global content distribution provider for the 2011-12 Volvo Ocean Race.
Throughout the build-up to the 11th edition of the race, to the start in Alicante in October 2011, all the way through to the finish in Galway in September 2012, Action Images will be distributing digital content to the worldwide media.
Pedro Galvan, Marketing and Communications Director for the Volvo Ocean Race, commented, "We are delighted to be working with Action Images/Thomson Reuters for the upcoming edition of the Volvo Ocean Race. Our association with one of the world's leading news agencies will allow us to achieve our aim of distributing our content globally, ensuring we reach thousands of new media contacts."
Alan Whiter, head of Sales and Marketing at Action Images, said, “Our global distribution platforms will ensure that all elements of the Volvo Ocean Race are broadcast to a wide network of media contacts so that everyone can share in the experience.”
Action Images is the specialist sports arm of Reuters, combining its market-leading skills in sports photography, with Reuters' production of pictures, text and graphics into a compelling multimedia offering to the media, rights holders, sponsors, and creative agencies.
Lizzie (Green) Ward – Press Officer (in UK)
|
