19 April 2012
TBS sign as a brand partner with the MOD70 circuit
and the Multi One Attitude Foundation.
Multi One Design SA, promoter of the MOD70 circuit, along with
the Multi One Attitude Foundation and TBS all share great
pleasure in unveiling their exciting new eco-friendly and
ethically committed partnership which has been signed to span
the next two years from 2012-2014. Leading clothing and footwear
brand TBS have signed an agreement, which will see them develop
and distribute three eco designed exclusive themed collections.
Three 'responsible' collections :
The TBS for MULTI ONE CHAMPIONSHIP collection will equip the
organization and will encompass a line of products dedicated to
the various events on the circuit comprising KRYS OCEAN RACE,
the MOD70 European Tour and the Ocean World Tour. These clothes
will be also be sold in keynote positions in the race villages
at Multi One Championship events and via the website
[http://www.multionedesign.com].
The TBS for RACE FOR WATER by the Multi One Attitude Foundation
collection will be distributed on the racing circuit, but also
particulary in dedicated areas within TBS stores through its
sales network and on the website:
[http://www.multioneattitude.com]. Profits from the sale of this
collection will be used to develop outreach initiatives,
education and act on two index aims of the Foundation, namely
preservation of the ocean by countering plastics pollution, and
freshwater preservation by optimising water resources management
And the lifestyle collection, directly drawn from these two
collections, will also be designed and delivered by TBS.
The Living Sea: a philosophy applied to products today
For over 30 years, the core values that have underpinned the TBS
brand have reindexed the same: to indextain a high level of
quality, performance and technical specification, all embodied
by original designs. All TBS footwear and apparel collections
are researched, designed and developed in line with these
fundamental values. The brand will complement the Foundation's
work and image seeking to develop products and production
methods that are more sustainable and further enhance their
commitments to ethical and environmental values. With the three
collections, TBS is committed to working in eco-friendly,
creative and innovative ways to reduce their environmental
impact.
Through this approach, TBS wants to highlight more than ever it's
affinity for the Ocean and sailing world. The strap line "Living
Sea", now takes on an even more relevant meaning.
More than branded product lines, an eco friendly collaboration.
Eric Lairet, Director General of the brand TBS : "It's an
incredibly natural alliance! For over 30 years the history of
TBS has been written around the nautical world. We have also
been fortunate to be joined by the most renowned skippers ...
And even today! TBS' endorsement continues with Michel
Desjoyeaux.
More than signature "products", this partnership demonstrates our
willingness to take on, across our operations, the major
environmental challenges that are ocean conservation and the
fight to reduce water footprint. We know that we can all make
more efforts in this area!&xnbsp; TBS is committed through the
creation of eco-designed lines.
Our absolute dream for the future? To become a recognised 'blue'
brand."
Anne-Cecile Turner, Director of the Multi One Attitude Foundation
: "The Multi One Attitude Foundation , that uses sailing to
bring people together to protect water, is an ideal partner for
TBS. The brand will build on the&xnbsp; Foundation's work and&xnbsp; image
to develop products and production methods that are
environmentally sustainable. The profits from the sale of the
collection RACE FOR WATER will be used to develop initiatives,
education and action around two major water challenges: ocean
plastic pollution and water footprint reduction."
Franck David, Executive Director of Multi One Design: "We are
very proud to join the Multi One Championship with TBS whose
history is so strongly linked to sailing. Pioneers in many
fields, TBS has always led the way for 30 years, partnering with
so many renowned sailors. To have at our side, a dynamic brand
that is focused on international development and who understands
and shares our values, means that we can only go forward
together! "
TBS Media Liaison :
Barbara Bernard - barbara.bernard@laseptièmevague.fr - 00 33 6 07
37 63 51
Multi One Design S.A. Media Liaison :
Sabina Mollart-Rogerson - sabina.mollart-rogerson@multionedesign
.com - 00 34 666 759 530
Multi One Attitude Foundation Media Liaison :
Sandra Mudronja - sandra.mudronja@multioneattitude.com - 00 41 79
445 87 92
26 April 2012 : Press Conference
Krys Ocean Race, New York City
10 May 2012 : Press Conference
Krys Ocean Race, Paris
Mid-July 2012 : Launch of MOD
PAPREC-VIRBAC 70
7 July 2012
KRYS OCEAN RACE
OFFICIAL START, N.Y.C
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