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Louis Vuitton pulls out of America's Cup game
Sat, 14 Jul 2007
It is being reported that longtime America's Cup Challenger Series sponsor, Louis Vuitton, has decided to cease its sponsorship.
Middle East sources report:
'Louis Vuitton announced yesterday it was ending its lengthy sponsorship association with the America's Cup.
'The French luxury design house has backed the America's Cup qualifying competition which bears its name and was won this year by Emirates team New Zealand since 1983.
'But it is unhappy over new rules in place for the 33rd edition, likely to be held in Valencia in 2009, which it believes changes the nature of sport's oldest trophy.
'A statement issued by the company said: 'Louis Vuitton has decided not to give its name this time to the challengers qualifying competition but will watch with interest the evolition of the event in the future.'
'Yesterday's decision comes afer a souring of relations between Louis Vuitton and ACM, the America's Cup organising committee established by Swiss defender Alinghi.
'It comes just weeks after Alinghi successfully defending its title against Emirates New Zealand, winner of this year's Louis Vuitton Cup.
'The French company meanwhile has not ruled going it alone and organising its own event.'
And in another report the International Herald Tribune says:
French luxury goods giant Louis Vuitton is ending its sponsorship of the America's Cup, citing concerns that the sailing event has become too commercial.
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